Speaking Engagements

As a senior living sales expert and a consultant, Russell presents his insights on observational behavior of prospective customers. Already proven successful in the most challenging situations, Russell explains how his strategy consistency produces results, especially when facing adversity. Learn the importance of a sound sales process - the blueprint of Russell’s success.

Sales Readiness/Buyer Readiness

Improving Performance

You must have the mental readiness that once you have identified a qualified prospect that wants to meet with you about your service, you are going to engage in relating, reasoning, and resolving and deliver a strong presentation. It is imperative that you strike while the iron is hot – when the prospect expresses a high level of interest.

Available for online conferences and meetings.


Mastering Sales Process

Is there anything more important in sales than results? As salespeople, that’s why we do our job – to get results. However, to get results we need to have a keen awareness of where we are in our sales presentations. Learn how to perfect the science of sales process and become a master senior living salesperson using the R3R1 formula.

Available for online conferences and meetings.


I have personally experienced the results of using the R3R1 process. My suggestion – read the book, watch the videos, and apply the information exactly and the results will follow. You will wow yourself with the applied results!
Tammy C.
I am really learning a lot from your video training's and wanted to let you know that so far they are effective and understandable… content is new and relevant and overcomes many of the frustrations that I am experiencing in the sales world.
Nancy A.
The R3R1 video training series is full of concise, easy to absorb information. The pacing is clear, logical and effective. It is also a growing library of knowledge that every business should access to increase their sales efficiency and make more money!
Damon C.

Improving Performance at Point of Sale

Increase revenue and decrease customer acquisition costs by using the R3R1 senor living sales training program. Learning the R3R1 formula will give you better sales results – it is that simple.
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